(This article is the second in the series of my articles on startups. Please visit my previous piece, Bad Branding…, published on LinkedIn).
The moment we think about successful startups, our minds start breathing in billions. Names like Space X, Airbnb and Uber whiz past the thought dimension. Young and dynamic CEOs such as Travis Kalanick (Uber) and Evan Spiegel (Snap Chat) have already inspired thousands of entrepreneurs to start up on their own. And we can’t thank them enough for that!
But if we were to look at it honestly, don’t these stories of huge success throw a monkey wrench at pettier looking drawing boards? The truth is, not all of us need to have that supremely disruptive idea. And new startups can start with just an ordinary idea and identify a small gap in existing processes or sometimes they can be as ordinary as existing businesses.
Unfortunately, a small business idea is often weighed against the “million dollar startup” fantasy. The comparison is not just unfair, but also easily overwhelming. And before you know it, so many young people drop the idea of a new business.